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The term pure noni juice refers to pure, unadulterated noni juice that is not blended or mixed with other fruit juices. In addition it should be free from preservatives, added sugars and flavors (both natural and artificial).

For some people, pure noni juice also means that it is unpasteurized however most noni juice products on the market (including pure noni juice) for safety reasons do go through the pasteurization process. More often than not, pure noni juice is made from organically grown noni that has been allowed to age and ferment naturally for a period of 3 to 6 months. This makes for a more concentrated juice packed full of all the beneficial vitamins and nutrients that the noni fruit contains.

However, just because a given product is labeled as pure noni juice this does not mean that it is of the highest quality. This is because products labeled as pure noni juice can have varying quantities of vitamins and other nutrients and can also differ in flavor. Much depends on what stage of ripeness the fruit was at the time it was harvested and also the way in which it was processed. Noni which has been picked when not quite ripe will not ferment as easily as noni fruit which has already ripened. When noni is picked at full ripeness, the aging process will produce a juice which has a better flavor and a higher nutritional content. This results in a much higher quality pure noni juice product.

This is an important thing to keep in mind; there are manufacturers who habitually harvest their noni prematurely, meaning that the end product even though labeled as pure noni juice, suffers in comparison to pure noni juice products made from fully ripened fruit. The fruit can take as long as six months to ferment and the longer the fermentation process, the more concentrated the pure noni juice will be and the higher its nutritional value.

People need to know when shopping for pure noni juice that not everything you see sold as pure noni juice actually is. Many of these products contain very little noni juice; some contain only noni pulp or noni extract and are largely made from other fruit juices. It might look like noni juice and say pure noni juice on the label but it may in fact not be anything close to the real thing.

To make sure that you’re really buying pure noni juice, always check the label carefully before purchasing. Look at what’s contained – what you want is pure noni juice and nothing else; if other fruit juices are listed on the label, you’ll want to keep looking for another product.

Also, another indication of quality is to check and see where the juice you are purchasing originated. The best places are the Hawaiian islands of Maui, Molokai, Kauai and Oahu as well as the Marquesas Islands and also Tahiti. This is because the best quality noni grows in the silica rich volcanic soils which abound in these locations. For health and safety reasons too, you want to make sure that the pure noni juice you buy has been pasteurized.

Now the FDA is not particularly diligent when it comes to evaluating whether products claiming to be pure are indeed pure. So you will always need to check this for yourself. Another option if you have the time and energy would be to purchase some noni fruit and allow it to ferment at home. This will certainly ensure that you are getting a pure product. All you have to do is place the noni in a bowl. The pressure within the fruit as it ferments will cause the juice to seep which you then collect. You might want to check though where the noni fruit you are buying was grown.

Ultimately, it’s up to you to make sure that you’re buying juice which is really pure noni juice and not something which contains just a minuscule amount of noni. Read labels and purchase only pure noni juice products – only these will give you the full array of health benefits which this juice provides.

Nathan Marks is an expert on alternative medicines. He passionately follows the “food as medicine” paradigm or in other words the fact that “you are what you eat”. After conducting research in the Pacific he has also become passionate about pure noni juice.To stay informed about pure noni juice please come and visit Nathan’s site.

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